Creating The Entrepreurial Business
for BBC Worldwide at BBC Centre, London
04 May 2007
Richard Scase gave the Keynote Speech to the BBC Senior Leadership Team. Drawing upon his experiences as an entrepreneur, as well as a researcher of entrepreneurial issues, he outlined the ten key characteristics of successful, high-performing businesses. He illustrated his points with real live examples and described the relevance of these for BBC Worldwide-one of the most rapidly expanding media companies in the world, developing business opportunities in the United States, India and other emerging markets where the growth of affluent consumers is creating increasing demand for the products of the world’s best known and most respected media brand.