The 21st Century Dental Revolution
for Harry Schein Corporation at Lansdowne Club, London
16 September 2009
To invited guests of dentists, Richard Scase gave an after-dinner talk on the challenges facing the profession in the 21st century. He outlined many of the demographic changes that are likely to impact as well as the fiscal demands on the state that will force the NHS to withdraw from the mass provision of dental care. He spoke of the need for the profession to market itself more effectively and to take as its example, healthcare that is now a booming industry with its focus on cosmetic surgery. The alternative, he said, was continuing commoditisation with the added pressures and stresses this would entail for the profession.